He was right. While not the first person to create poetry from existing text—Thomas Jefferson took a razor to his Bible; William S. Burroughs scrambled printed phrases into kooky combinations—Kleon helped fuel a movement with 2010's best-selling Newspaper Blackout. (His follow-up, Steal Like an Artist, will be released in March.)
To get started on your own newspaper poem, just grab a section of any paper, identify an "anchor" (a word or phrase that conjures an image), and find words that connect, idea-wise, to the anchor. Black out everything else. You can post your work—and enjoy others'—at newspaperblackout.com.