Legendary record producer and CEO of Epic Records L.A. Reid opens up about working with some of the biggest names in the industry—including artists such as Mariah Carey, Usher, Justin Bieber and Rihanna— and the "magical" process of creating music. Driven by a desire to keep finding incredible talents to share with the world, he explains the intentions behind his book,
Sing To Me, his intense work schedule and his message to undiscovered artists that he's open for business.