Photos: Marshall Troy

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If you're fair...
Do sing the blues. Baby and powder blue not only brighten your complexion, but also beautifully complement pale skin.
Don't go for rose or violet if your skin has very pink undertones; those shades can leave you looking washed out. Women with yellow undertones should skip apricot, which can appear muddy.

Shadows (from top): Mary Kay Eye Color Palette in Glistening Horizon ($24;, Dior Colour Gradation Eyeshadow Palette in Blue Gradation ($63; Liner: Marc Jacobs Beauty Highliner Matte Gel Eye Crayon in Deja Blue ($25; Polish: OPI Infinite Shine in Suzi Without a Paddle ($12.50;