So Myra came up with a preloaded, biodegradable color applicator for both eyes. "You take the applicator, you close your eye, you press, and you drag, and you blend," she says.
Paula and Carson have to try it for themselves! "I was skeptical," says Carson, who's sporting a sea foam green look. "I wouldn't recommend it for men, but it really makes my eyes pop," he jokes. "It's an idea that makes women's lives easier and I think that's a good thing."
Myra says she hopes to empower women if she wins. "I was raised by a single mom in Puerto Rico, and I had my first child when I was 18 and I have three girls now," she says. "I never thought in a million years that I would do anything like this."