Photo: Kevin Cremens

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Most Captivating Shade

Shrinking violets, fear not! The new purples for eyes, lips, cheeks and nails come in a wide range—from the palest, most delicate orchid to electrifying neons. So whether you favor the discreet or the bold, there's a hue to suit you.

1. Orly Nail Lacquer in Flawless Flush, $8.50; 2. YSL Eye Collector Palette in Pivoine Crush, $58; 3. NYC New York Color City Proof Twistable Intense Lip Color in Metropolitan Mauve, $4; drugstores. 4. Laura Geller Beauty Love Me Dew Moisturizing Lip Crayon in Purple Currant, $16, Ulta Stores. 5. Bite Beauty Matte Crème Lip Crayon in Grape, $24; 6. Hourglass Ambient Lighting Blush in Radiant Magenta, $35; 7. Maybelline New York Face Studio Master Glaze Glisten Blush Stick in Just-Pinched Pink, $9; drugstores. 8. Clinique Cheek Pop in Plum Pop, 9. Sephora + Pantone Universe Ravishing Dew Cream Blush (exclusive to the Face Collectors Set: Radiant Femme Artistry Set), $75, 10. MAC Mineralize Eye Shadow x4 in A Medley of Mauves, $44; 11. Dior Addict Fluid Stick lipcolor in #689 Vertigo, $35; 12. Rimmel London 60 Seconds Nail Polish in Sweet Lavender, $2; drugstores. 13. Nicole by OPI Nail Lacquer in Oh That's Just Grape!, $8; drugstores. 14. Prabal Gurung for Sally Hansen Complete Salon Manicure in Lady Lavender, $8, drugstores. 15. Wet 'n' Wild Color Icon Eyeshadow Palette in Floral Values, $4, drugstores. 16. Clarins Eye Quartet Mineral Palette in Vibrant Light, $42; 17. Nars Années Folles Larger Than Life Lip Gloss, $26; 18. Chanel Rouge Allure Velvet in L'Adorée, $35; 19. Lancôme Rouge in Love in Violet Valentine, $29; 20. L'Oréal Paris Colour Riche Extraordinaire Liquid Lipcolour in Purple Prelude, $10; drugstores.