buying urgency

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"Limited time offers" are not, er, limited to the world of infomercials.

Pleas to "Act now!" and not wait may sound like they're from another era, but they still work. They've just been retooled slightly ("Only a few left in your size!", "Only two seats left at this price"). The thinking behind the offers is still the same: Create a sense of scarcity and urgency, and customers will buy. So before you start typing in your credit-card number, ask yourself whether it's minor panic that's driving you to click "Buy"—or if you really want the item.