online shopping

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It knows what happens when we're confronted with TMI.

You may have noticed more sites are making you click to see product information about, say, a shoe's suede upper and man-made lining and sole. This analysis explains one possible reason why; it found that when an online store hid the detailed information about a product, the percentage of visitors who added the product to their cart was significantly higher. That may be because seeing all of that additional information automatically triggers a "rational process" in us, sending any hope the retailer had of an impulse buy out the window.