3 Weird Ways Technology Makes Us Overspend
The unexpected things that influence our behavior—and our budgets.
By Lynn Andriani
It knows what happens when we're confronted with TMI.
You may have noticed more sites are making you click to see product information about, say, a shoe's suede upper and man-made lining and sole. This analysis explains one possible reason why; it found that when an online store hid the detailed information about a product, the percentage of visitors who added the product to their cart was significantly higher. That may be because seeing all of that additional information automatically triggers a "rational process" in us, sending any hope the retailer had of an impulse buy out the window.
Published 09/30/2015