As work began, Michael says some insurance companies prepared employees with instructions of what to do if he came around asking questions. "They sent out memos to their staff—'Do not talk to him.' They had in-service training sessions. 'If he shows up, don't run. Don't flee. Don't put your hand in front of the camera. Get him talking about Detroit sports teams so he'll think about something else,'" Michael says. "One of the pharmaceutical companies set up a Michael Moore hotline. If I were to show up at any of their regional offices, the employees were to call."