1. Tata? What kind of name is that?
It's my nickname, since I was an infant. In Colombia, where I was raised, Tata is what you call your grandparents, but mine called me Tata, too. My real name is Graciella, which I think of as kind of an old lady name, so I was happy to totally embrace the Tata concept.
Okay, that wasn't really one of the three questions. What's the most important thing you want people to know about your products?
I want people to know that they work. And that they're 100 percent natural and synthetic-ingredient-free.
2. How do you research your ingredients?
I used eight chemists who specialize in fields specific to the formulations they were working on. And we conduct "in vivo" testing on every active ingredient. [In vivo testing is done on live subjects, and it gives a better idea of how well an ingredient works on people.]
3. Your products have the most divine scents; where do they come from?
I get this question all the time. The products are not artificially fragranced. You're smelling the ingredients: floral water, floral essences, violet leaves, ylang-ylang, Spanish and French lavender. All of these have their own smell. Isn't it good?
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