Bono's Big Idea
Bono's band, U2, swept the Grammys, and their concerts have sold out all over the world. He was also nominated for the Nobel Peace Prize and named one of Time Magazine's Persons of the Year along with Bill and Melinda Gates.
What Bono is unveiling now is one of his biggest ideas yet—(RED)™!
Bono explains how you can shop and save lives!
By buying a (RED) brand T-shirt, a pair of jeans or even a cell phone, you can help save lives. Part of your purchase will be donated to The Global Fund to help those who need it most. Just the T-shirts that the audience is wearing today will provide enough medication to prevent transmission of HIV from mother to child for over 14,000 pregnant women. Bono teams up with a friend for help.
"In some countries over a third of the people are HIV positive. Can you imagine that? A third of this audience is sitting there and they know they're going to die," Bono says. "We have these drugs. And they're not that expensive. We think it's a very American thing, it's a very European thing, to say, 'Look, these people are going to die; they don't need to die.' Two Twin Towers a day. A tsunami a month. One hundred fifty thousand Africans die of a preventable, treatable disease every month. They don't have to. And we think the Oprah kind of people will just not have it—they'll do the right thing, they'll do the (RED) thing."
Bono recently visited Lesotho, Africa, where they make the signature Gap (PRODUCT) RED™ T-shirts. "You have a situation where most of those people in there are not aware that drugs are on the way," Bono says. "A third of them at this point are going to die, as they see it. "How do you go to work when you think you're going to die?"
The area has 150,000 people and one clinic. One doctor or nurse does the job of 10. Bono meets children taking complex AIDS medication who don't have enough money for food and are even starving in hospitals. (RED)™ will give teens like Angelique access to proper medication and a chance at a better life. "I would have died and no one would remember me, but I am alive because I got the medicine," Angelique says. "To have people who care and help us, I send a message of love to each of them. We have a better dream for us and a better future and that gives us hope."
See who's helping Bono and Oprah go (RED)!