Enhance Your Eyes
At night, slather the stuff all over—even on your lids. In the morning, use a lighter cream or gel (like H2O Plus Eye Oasis Moisture Replenishing Treatment), and skip your lids. Pat cream or gel on the orbital bone, gently blending upward but stopping short of the lashline.
Texture: Makeup artist Sue Devitt recommends looking for an undereye concealer that contains the flexible plastic polymer nylon 12 (like Fresh Absolute Concealer or IsaDora Perfect Coverstick): "It ensures that the concealer will stretch with facial movement."
Color: A concealer a little lighter than your skin tone, with a slightly golden (or apricot, if you have dark skin) cast, will minimize dark circles. For more camouflage, makeup artist Matin Maulawizada uses a color corrector first. A bright yellow (Physicians Formula Gentle Cover Concealer Stick in Yellow) further conceals blue-tinged darkness on pale skin, orange (Bobbi Brown Corrector in Dark Peach) is an antidote to bruised tones on olive or dark skin, green (Couvrance Green Concealer Stick) counteracts redness, and mauve (Make Up For Ever Camouflage Cream in #18) softens very sallow tones.
Application: Use a small, slightly tapered brush, and start at the inner corners of the eyes. Work your way out, applying concealer only over dark areas. Concealer can accentuate the lines at the outer corners, and you probably don't have discoloration there. Set the concealer by dabbing on top a touch of translucent powder (Bare Escentuals i.d. Mineral Veil) with a small puff or shadow brush.
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Waxing: Soare waxes to eliminate the fine fuzz around her clients' brows, which makes them look more defined. Don't try to do it yourself (just ask our friend who had to pry wax off her eyelashes). If you're using a retinoid, your skin will be more susceptible to redness or irritation, so take a break from your cream for a few days before waxing.
Threading: This ancient technique involves pulling out the hair with a knotted thread held between the technician's fingers (and sometimes her teeth). It's a good way to remove soft fuzz, and Matin (who grew up in Afghanistan and mastered the skill from watching his sisters) finds it less irritating to the skin than waxing. (At the photo shoot, the model he demonstrated it on insisted it still hurt, though.)
Tweezing: After waxing or threading, most aestheticians pick up a tweezer to refine the brows—and this is the only kind of brow grooming you should attempt at home. "Don't try to do any shaping; just clean them up along the lines that were created by a professional," says Soare. And before you tweeze, fill in your brows with powder—it will prevent you from going too far.
Now that you've prepped your skin and brows, get beautiful eyes for day and smoky evening eyes.