Naeimeh and Sahar discuss nose jobs.

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Can you guess which country has been dubbed "the nose job capital of the world"? It's not image-conscious Brazil or even the United States. It's Iran—the conservative Muslim country with seemingly endless contradictions. In a place where women cover most of their bodies, business is booming for plastic surgeons—they're performing an estimated 60,000 nose jobs a year.

While plastic surgery is kept hush-hush in many places, Iranian women like Naeimeh and Sahar are eager to talk openly about the procedure. "Here in Iran, women do have to cover their hair and the most beautiful part of their body," Naeimeh says. "They have to reveal their beauty out from a place which everybody can observe, which is the face."

After surgery, nose bandages are worn openly like badges of honor. Sahar says the surgery is so expensive in Iran, women see the bandage as a status symbol. "I had a friend who had a nose job, and she kept the bandage, if I'm not wrong, after two years on her nose just to show everybody that she had nose job," Sahar says. Pharmacists in Iran say nose jobs are so desirable, people who haven't had the operation still buy tape for their noses.