makeup

Photo: Kevin Cremens

Enter for your chance to win all of the O-wards makeup. You can read the official rules here.

Most Captivating Shade


Shrinking violets, fear not! The new purples for eyes, lips, cheeks and nails come in a wide range—from the palest, most delicate orchid to electrifying neons. So whether you favor the discreet or the bold, there's a hue to suit you.

1. Orly Nail Lacquer in Flawless Flush, $8.50; OrlyBeauty.com. 2. YSL Eye Collector Palette in Pivoine Crush, $58; YSLBeautyUS.com. 3. NYC New York Color City Proof Twistable Intense Lip Color in Metropolitan Mauve, $4; drugstores. 4. Laura Geller Beauty Love Me Dew Moisturizing Lip Crayon in Purple Currant, $16, Ulta Stores. 5. Bite Beauty Matte Crème Lip Crayon in Grape, $24; Sephora.com. 6. Hourglass Ambient Lighting Blush in Radiant Magenta, $35; Sephora.com. 7. Maybelline New York Face Studio Master Glaze Glisten Blush Stick in Just-Pinched Pink, $9; drugstores. 8. Clinique Cheek Pop in Plum Pop, Clinique.com. 9. Sephora + Pantone Universe Ravishing Dew Cream Blush (exclusive to the Face Collectors Set: Radiant Femme Artistry Set), $75, Sephora.com. 10. MAC Mineralize Eye Shadow x4 in A Medley of Mauves, $44; MACCosmetics.com. 11. Dior Addict Fluid Stick lipcolor in #689 Vertigo, $35; Dior.com. 12. Rimmel London 60 Seconds Nail Polish in Sweet Lavender, $2; drugstores. 13. Nicole by OPI Nail Lacquer in Oh That's Just Grape!, $8; drugstores. 14. Prabal Gurung for Sally Hansen Complete Salon Manicure in Lady Lavender, $8, drugstores. 15. Wet 'n' Wild Color Icon Eyeshadow Palette in Floral Values, $4, drugstores. 16. Clarins Eye Quartet Mineral Palette in Vibrant Light, $42; ClarinsUSA.com. 17. Nars Années Folles Larger Than Life Lip Gloss, $26; NARSCosmetics.com. 18. Chanel Rouge Allure Velvet in L'Adorée, $35; Chanel.com. 19. Lancôme Rouge in Love in Violet Valentine, $29; Lancome-USA.com. 20. L'Oréal Paris Colour Riche Extraordinaire Liquid Lipcolour in Purple Prelude, $10; drugstores.

Photo: Kevin Cremens

Most Thorough New Delivery System: Sephora Collection Upside Down Mascara
This unique two-prong brush lets you coat tops and bottoms of lashes in one fell swoop, giving you 360-degree product placement for maximum length and thickness. ($22, Sephora.com)

Photo: Kevin Cremens

Richest Finish: Estée Lauder Pure Color Envy Sculpting Lipstick
Vibrant pigments and hyaluronic acid drench your lips in color and moisture. And the lavish, opaque shine lasts up to six hours. ($30 each, EsteeLauder.com)

Photo: Kevin Cremens

Silkiest Flush: Clarins Multi-Blush
Dab this satiny cream on the apples of your cheeks and watch it melt seamlessly into your skin. The texture also works beautifully on lips. ($30 each, ClarinsUSA.com)

Photo: Kevin Cremens

Most Natural-Looking Glow: Clé de Peau Beauté Luminizing Face Enhancer
Highlighters can look frosty, but this one actually adds warmth to your complexion with a mix of pink and white powders. Just swirl them together to accent cheek- and browbones. ($95, Barneys.com)

Photo: Kevin Cremens

Greatest Shade Range: Make Up For Ever HD Blush
The luxurious, highly pigmented formula practically sculpts cheekbones out of thin air. But the best part? It comes in 16 shades, from peony to wine, so every woman can meet her match. ($34 each, Sephora.com)

Photo: Kevin Cremens

Best Buildable Eyeshadow: Chanel Illusion d'Ombre in Diapason
This iridescent powder goes on sheer and sparkly, but can be layered for dazzling depth. And the light texture doesn't feel cakey. ($36 each, Chanel.com)

Photo: Kevin Cremens

Best Base: Marc Jacobs Beauty Marvelous Mousse Transformative Foundation
Creamy at first, this formula turns into a powder-light finish that provides full coverage, for skin that looks airbrushed. ($55 each, Sephora.com)

Photo: Kevin Cremens

Most Satisfying Neutral Compact: bareMinerals Ready Eyeshadow 8.0 in the Power Neutrals
No matter how you define nude, you'll find it in this collection of eight shades, which run the gamut from pink and peach to bronze and chocolate. Bonus: The powders contain caffeine and other depuffing ingredients to help you look even more bright-eyed. ($40 each, Sephora.com)

Photo: Kevin Cremens

Most Irresistible Packaging: Tory Burch Lip Color Collection
We'd pull these out for the chic orange and gold case alone. But each of the 12 shades (pinks, reds, nudes...) is equally stunning—and scented with cassis, grapefruit, and mandarin. ($32 each, ToryBurch.com)

Photo: Kevin Cremens

Most Realistic Blushing Effect: Giorgio Armani Beauty Maestro Fusion Blush
It takes just one drop—literally—of this ultra-concentrated liquid blush to create a healthy flush on even the most tired complexion. ($64 each, GiorgioArmaniBeauty-USA.com)

Photo: Kevin Cremens

Most Gentle, On-Point Pencil: L'Oréal Paris Silkissime Eyeliner
It takes just one drop—literally—of this ultra- concentrated liquid blush to create a healthy flush on even the most tired complexion. ($9, drugstores)

Photo: Kevin Cremens

Skin-Friendliest Tinted Moisturizer: Eve Lom Radiance Perfected Tinted Moisturizer
The cult skincare line expands into makeup but stays true to its roots with a product that reduces dark spots, delivers a healthy dose of antioxidants, and protects with SPF 15—all while imparting a subtle glow. ($55 each, US.SpaceNK.com)

Photo: Kevin Cremens

Widest Variety of Finishes: Revlon Colorburst Crayon Collection
Tinted lip balm moves beyond basic with these juicy, chunky sticks that come in a glossy, matte or stainfinish. All three versions contain moisturizing plant butters to ensure that lips stay extra soft. ($9 each, drugstores)

Photo: Kevin Cremens

Ultimate Day-to-Night Palette: Lancôme Color Design Eye Brightening All-in-One in Romeo and Violette
A graphite liner joins three perfect shimmery neutrals and the color of the season in one sleek set, so you can create eyes that are understated or all-out glamorous. ($50, Lancome-USA.com)

Photo: Kevin Cremens

Absolute Glossiest Gloss: Shiseido Makeup Lacquer Gloss
Inspired by a Japanese lacquering technique, this formula creates a super-shiny glaze while also delivering line-smoothing moisture to lips. ($25 each, Shiseido.com)

Exclusive Giveaway!

Five lucky readers will win a selection of the 2014 Spring Makeup O-ward products. Fill out this contest form to enter. Here's to a gorgeous you!

Read official rules.

Photo: Kevin Cremens

Pastel Perfection
No hand-wringing here! We feel so good about these five Easter egg–inspired shades, we named them winners of our 2014 Spring Nail Polish O-wards.

Clockwise from top left:

Formula x For Sephora in A Little Sexy ($10.50; Sephora.com): an iridescent lilac perfect for short nails.

Jin Soon Nail Polish in Dolly Pink ($18; JinSoon.com): a cotton-candy pink inspired by 1950s fashion.

OPI Nail Lacquer in I Just Can't Cope-acabana ($9; Ulta.com): a sunny banana that will add zing to your pedicure.

Essie Nail Polish in Fashion Playground ($8.50; Essie.com): a dreamy pistachio with a hint of sparkle.

Deborah Lippman Nail Color in Blue Orchid ($18; DeborahLippmann.com): an opaque baby blue, especially flattering on darker skin tones.