4. Edit Your Online Self
Deleting old Flickr photos and closing Myspace accounts do only so much. If you want to seriously revamp what pops up when someone searches for you, consider turning to an online reputation management agency. Such sites, like Reputation.com and MetalRabbitMedia.com, reverse engineer search-engine algorithms in order to drive favorable content towards the top and bury unflattering posts. One DIY to hiding embarassing content: Create Facebook, LinkedIn, and Twitter pages; Google and Bing generally put content from social networking sites toward the top of search results.
From the September 2011 issue of O, The Oprah Magazine
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