Designer: Jen Troyer

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Men and women tiptoe around this four-letter word, fearing to be the first to say it; fearing it will not be reciprocated if declared; fearing the word's weight might sink their relationship; and, acting as if heartbreak could be avoided by keeping it out of the conversation. The playwright Tristan Bernard denounced this semantic caution. "Ce qui ressemble à l'amour est toujours de l'amour," he wrote. "What looks like love is always love." Your heart knows what your lips don't say, he implied. In other words, love will make itself felt, no matter what you call it.