Over the past four years, I have predicted that UGG boots will be a hot gift during the holidays. Without fail, every year I receive e-mails from consumers, fashion editors and retailers telling me that UGGs are so "last year." Yet UGGs are identified every year in post-holiday news as one of the most popular gifts of the holidays. Based on last week's search data, this holiday is no different from previous seasons.

Beyond the allure of using mind control to manipulate objects, for the men on your gift list, searches in the electronics category center on GPS units like the TomTom GPS. In game consoles, the Wii is the runaway favorite with searches for the Nintendo device far outpacing Playstation and Xbox.

And for my wife, Lori, if you happen to be reading this, one of the top electronic searches, "TomTom for the iPhone," would be a great Hanukkah gift. Please, no Uggs this year—at 43, I just don't think I can pull them off.

Bill Tancer is an Internet trend analyst, columnist and author of the New York Times best-seller Click—What Millions Do Online and Why It Matters .


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