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How Beauty Brands Capitalize on Colorism

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Nana Akosua Hanson, a Ghanian TV and radio show presenter, explains how skincare brand Nivea has capitalized on the deeply ingrained idea that white skin is more beautiful in order to sell skin-bleaching treatments to women across Africa.

Tune in to the premiere of Dark Girls 2 on Tuesday, June 23, at 10/9c.

Clips

Clips

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