Women fishing

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...While Your Distant Past Is All Too Close
That red fishing rod may remind you of summers at your family's lake house, but before you decide to buy it, think about how you'll use it a year from now. Feelings of nostalgia make people willing to spend more for a product, reported a July 2014 study. When the study's participants thought about the present or future first, the item seemed less valuable, making this an easy way to check your spending before you hit the checkout line.