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Your Short-Term Memory Looks Like Swiss Cheese..
That Sharknado 2
box set is staring you right in the face, and you want it. Bad. So bad, in fact, that you may trick yourself into thinking it's been "forever" since you last treated yourself and splurge. A June 2014 study
from the Journal of Consumer Research
found that people tend to distort memories of what they've done in the past to justify indulging in what's right in front of them. There's nothing wrong with treating yourself, but if your spending is creeping up, this could be the sneaky reason why.
One way to curb it? Try scrolling Instagram before you make up your mind. We often snap photos of life's everyday rewards, so the app can be a useful reminder of whether you treated yourself last week—or within the last 12 hours.