The Next Pair of Jeans You Buy Could Benefit a Charitable Cause
Denim lovers and do-gooders unite.
Photo: Jessica Ambuehl
Slipping on miraculously slimming jeans is great, but slipping on miraculously slimming jeans for a worthy cause is even greater. This year denim retailer NYDJ aims to donate 50,000 items—from bootcuts to skinnies, cardigans to dresses—to Clothes4Souls (C4S), a nonprofit that collects new and used apparel from individuals and brands, and sends it directly to those who'd benefit in more than 120 countries. "We love that our product is going to people in need, whether due to poverty or a natural disaster," says NYDJ president and CEO Lisa Collier, who traveled with C4S to do a clothing drop in Haiti in June.
NYDJ has already donated about 30,000 pieces (and an additional 25,000 items were sent to Texas and Florida after hurricanes Harvey and Irma). Now you can lend a helping hand, too. The company will contribute a pair of jeans to C4S for every pair purchased from its website between November 28 and December 31. To tap into your blue jean benevolence, simply head to NYDJ.com and find a flattering fit that can also do good. Says Collier, "We want our consumers to be a part of how we give back." Let her zip!
NYDJ has already donated about 30,000 pieces (and an additional 25,000 items were sent to Texas and Florida after hurricanes Harvey and Irma). Now you can lend a helping hand, too. The company will contribute a pair of jeans to C4S for every pair purchased from its website between November 28 and December 31. To tap into your blue jean benevolence, simply head to NYDJ.com and find a flattering fit that can also do good. Says Collier, "We want our consumers to be a part of how we give back." Let her zip!
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