The Best Life Diet Seal
In order for a product to receive the seal, Bob says it must fit into certain guidelines. "We're looking for things that are deficient in the American diet, such as calcium, such as fiber," he says. "We want a certain amount of fiber so that everyone is getting their daily dose."
Bob says one of his great passions is to change the way companies manufacture food—but he emphasizes that the consumers are really in control. "When we go to the store, we're voting with every product you're putting in your basket," he says.
Each person has the power to adapt their taste to healthier foods, Bob says. "Your tastes adjust. We habituate and we do it both ways," he says. "If you start cutting out the sugars, cutting out the sodium, you will taste the natural flavors of the foods."
The head of product development says a group of chefs work to come up with new possibilities for Lean Cuisine products. The new dishes go through months of testing before hitting the stores, but the consumers get the final say.
One of the chefs, Eric, created a ginger garlic stir fry with chicken, which he said had "bold flavors." The flavors might have been a little too bold for American families, who called to say it was too spicy. "So we brought it back in house, adjusted the heat level and sent it out again with passing grades," Eric says.
The team behind one of Lean Cuisine's most successful new products, the panini, had to solve a big problem. How do you take a cheesy sandwich from Italy, cut the fat, cut the salt, and still make it taste good?
The chefs started with the full-fat original, complete with butter, three cheeses, grilled spinach and mushrooms. To make it lean, they trim out some of the cheese and construct a spinach and mushroom sandwich with fewer than 300 calories. "The trick is to keep it healthy, but also have it taste great," Bob says.
The new mission of the company includes using organic products and reformulating old favorites into new, healthier versions. In 2006, the company's Progresso brand introduced four reduced-sodium soups that earned Bob's Best Life Diet seal.
"We really had to work hard to get more flavor in the soup because it has less sodium, so we have to have more roasted chicken," says Ann, one of the tasters. "We did not give up on flavor. We did not give up on texture, but we made it healthier."
Jackie attributes her success to hard work and perseverance. "That was the main thing I learned from [Bob's] diet. You have to get active, you have to stay active, and you have to do it for life. Now I'm ready to lose 20 more!" she says.
Bob says working out is crucial for long-term weight loss success—and even people with busy schedules can find the time. "You've got to find a way to fit it in," he says. "Contrary to what a lot of people say to slow down your exercise, we see better results in shorter bouts of exercise, but a little intense, where you're breathing, you're able to talk, but you don't feel like talking too long."
In addition to the benefits of working out, Jackie says the Best Life Diet seal of approval has helped her figure out what to buy at the grocery store. "It takes all the guesswork out when you're shopping. You know exactly what to get," she says.
Try Bob Greene's Best Life Diet recipes.