clairol nice'n easy care color

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Better Boxed Dye

Clairol Nice'n Easy Care Color ($8; drugstores,

Why We Love It
  • Free of common scalp irritants
  • Fresh non-ammonia smell

If you're part of the small percentage of women with an allergy to haircolor, you know fates far worse than streaky highlights or uneven patches. One of the ingredients commonly used to make permanent color last longer—paraphenylenediamine (PPD)—has been known to leave some women's scalps red and irritated, says cosmetic chemist Erica Douglas. Now there's an alternative: Clairol's at-home formula delivers vibrant color with staying power but swaps PPD (and the chemically similar para-toluenediamine, PTD) for a revolutionary molecule designed to reduce the risk of developing an allergy to the dye. (If you have a sensitive scalp, consult your dermatologist before trying any new product.)