5 Innovative Color Formulas for Healthy Dyed Hair
Wella Professionals Wellaplex (available in March; Wella.com for salons)
Why We Love It
- Repairs dye-induced wear and tear
- Maintains healthy hair by helping prevent damage
Hair dye involves serious chemistry: Ammonia (or a similar substance) opens the outermost layer of your hair like a door, allowing a developer to penetrate the inner cortex and strip your current color so the dye molecules can set up shop, says Douglas. All of this action may have an unavoidable consequence: dry and brittle hair. But soon colorists will be able to enhance the dye with Wellaplex's new bond builders, which repair the bonds that hold an individual strand together, sealing the cuticle without disrupting the dye development, says Marissa Kosolofski of Wella Professionals. "I love this for clients who want a dramatic change without fear of major damage," says colorist Mark DeBolt of NYC's Marie Robinson Salon.