November 2016 Beauty of Giving Makeovers

Portraits by: Carmelo Donato; Photo Reportage by: Sioux Nesi

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We enlisted fashion expert Mary Alice Stephenson, hairstylist Patrick Melville, and makeup artist Sarah Lucero to treat them to an unforgettable makeover that celebrates their beauty, inside and out.

Heidi Woolever: Partner at Edgemere Farm

Her Mission:
Nine years ago, Woolever, now 44, left her Washington, D.C., teaching job for greener pastures, moving to Maine with her husband to raise sheep. After her divorce in 2013, she realized her country skills could benefit city folk: "I was inspired by an article about a girl who lived in a New York City shelter with no access to real food," she says. Not long after heading to the Big Apple herself, Woolever met a man who was converting a lot in Far Rockaway, Queens, into farmland. She jumped in and, in 2014, opened a farm stand that sells vegetables and herbs to residents of the low-income neighborhood and accepts government vouchers as payment. Woolever hopes fresh food can help give other communities a fresh start. "Creating urban farms generates more jobs," she says, "and everyone deserves affordable healthy food."

Her New Look:
The clothes: This Terani Couture gown was a big change from Woolever's dirt-friendly getups: "I normally wear Carhartts and T-shirts." The showstopping cape makes a statement on its own; gold jewelry adds even more glamour.

The hair and makeup: Melville started with damage control, cutting three inches of dead ends, and added soft layers around Woolever's face. Once he toned down her sun-bleached streaks, he painted on butterscotch highlights. To accentuate Woolever's glowy skin, Lucero kept her makeup light: a caramel BB cream, shimmery taupe shadows, gray liner, and mascara.

Her reaction:
"A whirlwind of changes led me here. I dropped teaching to raise sheep. I dropped sheep to start farming. Now I'm all gussied up. What an experience! "

To learn more about Woolever's work, go to

Woolever on the farm, prepping veggies and hanging with a rooster.

Gown, Terani Couture; Earrings, Sarah Magid; Bangles, (from top) Vita Fede, Sarah Magid, Elizabeth and James; Rings, (from left) RLM SoHo, Stella & Dot.