Photographs: Kevin Cremens

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Most Fashion-Forward Finish

Maybelline New York Eye Studio Color Tattoo 24HR Leather Collection

Leather is probably not something you've ever cared to associate with your eyelids, but stick with us here: The freshest finish for shadows right now is a satiny matte that recalls the buttery-soft sheen of your favorite motorcycle jacket. Try it and be converted.

Available in 5 shades, $7; drugstores