FOR IMMEDIATE RELEASE: January 13, 2010
NEW YORK— SIRIUS XM Radio (NASDAQ: SIRI) and Harpo Radio, Inc. today announced the launch of The Derrick Ashong Experience, a live, weekly call-in show hosted by social entrepreneur Derrick N. Ashong on Oprah Radio, Oprah Winfrey's exclusive 24/7 channel.
The Derrick Ashong Experience will launch Saturday, January 23, 2010 at 10 a.m. to 1 p.m. MT/12 to 3 p.m. ET, with a special live broadcast at The Sundance Film Festival before an audience as part of the “Synchronize Concert Series” at Crown on Main in Park City, Utah. It will also be streamed live on OprahRadio.com. The show will air live Saturdays from 12 to 3 p.m. ET on Oprah Radio, XM channel 156 and SIRIUS channel 195 as part of “The Best of XM” package.
The Derrick Ashong Experience will be a mash-up of politics, pop culture, social media, music and the arts, informed by Ashong's experiences and travels across the globe. Derrick N. Ashong, aka DNA, will offer inspiration, wisdom and an open mic to listeners of all ages and will welcome a wide variety of guests from the worlds of politics, new media, entertainment and beyond. He will take calls from across the country and respond to emails and social media messages from more than 100 countries around the world.
"Derrick's unique ability to engage young people in thoughtful, meaningful conversation is unlike anything currently offered on talk radio," said Erik Logan, president of Harpo Productions. "His talent for connecting people ignites open dialogue about politics, current events and the issues everyone is talking about. The result is a groundbreaking, socially conscious radio show for a new audience of listeners."
"This will be a radio show for the 21st century," said Ashong. "This show will challenge my listeners every day, in every moment, in every decision to push our world toward a brighter light. It will bring a passionate, global perspective to radio."
"Derrick's dynamic voice will allow him to interact with and impact listeners from all walks of life," said Scott Greenstein, president and chief content officer, SIRIUS XM Radio.
Ashong, 34, a Harvard graduate, was born in Ghana, West Africa. He was dubbed a "YouTube phenom" by The New York Times after a video of him at a Democratic presidential debate in Hollywood, California, became one of the most-viewed internet videos of 2008. Currently, the YouTube video has more than 1 million hits. He is the frontman of the band Soulfège, which combines the sounds of hip-hop, reggae, funk and West African highlife. Ashong won Billboard's 2007 World Song Writing Competition and appeared in Steven Spielberg's 1997 Amistad.
Ashong has lectured on five continents on the use of media as a tool for human development, including recent talks at the London School of Economics, King's College (Cambridge), the Reconciliation Forum in Washington, D.C., the United Nations Alliance of Civilizations and before UK Parliament on the subject of "The Obama Generation." He is a member of the internationally recognized Next Generation Leadership Forum and a participant in the Arts & Entertainment task force of the U.S.-Islamic World Forum. He is also the founder of Take Back the Mic, a youth-centered cultural movement that encourages young people to take leadership in four key areas of life: art, society, business and politics.
Oprah Radio airs on XM Channel 156 and is available on SIRIUS Channel 195 as part of "The Best of XM" package. In addition, Oprah's exclusive channel is available on SIRIUS XM's Premium Online lineup on the app for Apple's iPhone and iPod touch devices and to subscribers to the streamed Internet service of SIRIUS XM.
For more information, please visit www.sirius.com/oprahradio, www.xmradio.com and www.oprah.com.
Connect with Derrick Ashong on www.facebook.com/DerrickAshongExperience, www.youtube.com/DerrickAshong, www.myspace.com/derrickashongexperience and www.twitter.com/ashong.
About SIRIUS XM Radio
SIRIUS XM Radio is America's satellite radio company delivering to subscribers commercial-free music channels, premier sports, news, talk, entertainment, traffic and weather.
SIRIUS XM Radio has content relationships with an array of personalities and artists, including Howard Stern, Martha Stewart, Oprah Winfrey, Rosie O'Donnell, Jamie Foxx, Barbara Walters, Opie & Anthony, Bubba the Love Sponge®, Bob Edwards, Chris "Mad Dog" Russo, Jimmy Buffett, the Grateful Dead, Willie Nelson, Bob Dylan and Tom Petty. SIRIUS XM Radio is the leader in sports programming as the Official Satellite Radio Partner of the NFL, Major League Baseball®, NASCAR®, NBA, NHL®, PGA TOUR® and major college sports.
SIRIUS XM Radio has arrangements with every major automaker. SIRIUS XM Radio products are available at shop.sirius.com and shop.xmradio.com and at retail locations nationwide, including Best Buy, RadioShack, Wal-Mart and independent retailers.
SIRIUS XM Radio also offers SIRIUS Backseat TV, the first ever live in-vehicle rear seat entertainment featuring Nickelodeon, Disney Channel and Cartoon Network; XM NavTraffic® service for GPS navigation systems delivers real-time traffic information, including accidents and road construction, for more than 80 North American markets.
Published on January 13, 2010