A New, Full-Service Creative Agency Specializing in the Development of Multi-Dimensional Advertising Campaigns
Chicago, IL—Building on 25 years of media promotion experience, Harpo Studios today announced the expansion of its creative services department into the newly-formed Harpo Creative Works. This award-winning team of designers, writers and producers will now offer its services to media clients outside of Harpo Productions, resulting in a full-service creative agency specializing in the design and execution of on-air, print and online promotion for broadcast and cable television across a wide range of multimedia.
"We are pleased to announce the formation of Harpo Creative Works," said Erik Logan, President of Harpo Studios. "This award-winning team has created some of the most engaging, memorable and buzz-worthy promo campaigns in television history. We look forward to making their services available to other networks and television properties in the months and years ahead."
Based at Harpo Studios' Chicago headquarters, Harpo Creative Works will focus solely on the promotion of television and media properties as it continues to expand its portfolio. Harpo Creative Works is the force behind the cutting-edge promotional campaigns of The Dr. Oz Show and will produce the promotional campaigns for The Nate Berkus Show, launching in syndication this fall. As the creative powerhouse for the highest-rated talk show in television history, Harpo Creative Works continues to oversee the promotion of The Oprah Winfrey Show.
For more information about Harpo Creative Works, visit http://www.harpocreativeworks.tv
About Harpo Studios
Harpo Studios is the home of Harpo Productions, Inc. the most successful production company in daytime talk, producing the number one, award-winning The Oprah Winfrey Show and syndication's latest success, The Dr. Oz Show, as well as having developed Dr. Phil and Rachael Ray. In September 2010, Harpo Productions will launch The Nate Berkus Show. Harpo Productions creates and develops original TV programming for primetime, syndication and cable television and operates Oprah.com, a premier lifestyle website. ZoCo Productions, LLC, an affiliate of Harpo Productions, Inc., and Sony Pictures Television co-produce The Dr. Oz Show. Harpo Print, LLC and Hearst Magazines publish the monthly O, The Oprah Magazine publication. Harpo Films produces feature films and, through an exclusive deal with HBO, scripted television programming. Harpo Radio, Inc. produces Oprah Radio (XM channel 156, Sirius channel 195 as part of its "Best of XM" package) on SIRIUS XM Radio. A joint venture between Oprah Winfrey and Discovery Communications, OWN: The Oprah Winfrey Network, a multi-platform company, will debut on January 1, 2011 in approximately 80 million homes, on what is currently the Discovery Health Channel.
Published on June 22, 2010