The Evolution of the Nike Shoe

1972

Blue Ribbon Sports, which later became Nike, unveils "Moon Shoes," featuring co-founder Bill Bowerman's Waffle sole, for athletes competing at the Eugene (Oregon) Trials in June 1972. T-shirts featuring a lowercase "nike" script logo, designed by Carolyn Davidson, cause many to ask, "Who's Mike?" Marathoner Jeff Galloway is the first athlete to wear Nike shoes across a finish line in competition.