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Josie Natori, Founder and CEO, The Natori Company
After nine years as a banker on Wall Street, it was all beginning to feel too easy. I considered different ventures: a car wash, a McDonald's franchise, a scuba diving company. Then a friend sent me some peasant blouses from the Philippines. I took them to a buyer at Bloomingdale's, and she suggested I turn them into nightshirts. That's when I hit on the niche of doing innerwear based on outerwear. The day you don't feel that rush of excitement, it's time to move on. The goal is to have every bone in your body engaged in your life.