Since many people by the age of 50 have started to go gray, a quick glance around at the midlifers you know will tell you that in an effort to preserve a youthful look, most are choosing to dye. But a growing number of women—courageous, rebellious, or just exhausted by the tedium of coloring—are going brazenly, vividly gray.
Because we here at O take great pleasure in helping women look as terrific as possible, we found a handful who had decided to let their gray (or silver or white or salt-and-pepper) come in naturally (though one weaves blonde through her gray; another, black); they all needed some guidance about amping up their color and style. So we brought in a squad of experts on gray matters: for color, Rita Hazan, of the Rita Hazan Salon in New York City; for cut, Juan Carlos Maciques, who works with Rita; for makeup (because gray demands special attention to color on the face), Lisa Garner, a New York City makeup artist; and for brows (because brows can go gray too), Eliza Petrescu, from New York City's Exhale Spa. See the eight glamorously gray transformations.
Might that brazen route be right for you? "Gray or white hair tends to look best with pink, olive, and dark complexions," says Lisa Chiccine, a stylist and owner of the Lisa Chiccine Salon in New York City. "If you're sallow or very pale, you'll probably look washed-out and should consider highlights or lowlights," she says. Brown hair that looks mousy as the gray comes in can be brightened and enriched by weaving in highlights and lowlights of honey, tortoiseshell, or mahogany. Another good option if you're just starting to go gray is to use a vegetable dye or a semipermanent glaze. Both will stain a lot of the gray, and when the color starts to fade, you won't have a root line, says Chiccine. If your gray comes in wiry, it's because it's dry, so use a weekly deep conditioner (such as Aveda Damage Remedy Intensive Restructuring Treatment or Philip Kingsley Elasticizer) to moisturize and calm it down. To counteract any yellow tones, get a violet-based gloss at the salon every six to eight weeks; it coats the hair and gives it shine, says Mikael Padilla, celebrity colorist for Wella Professionals in Los Angeles.