The Future of Shopping
In these past four decades, we have become a nation of shoppers. Shopping centers and mega-malls have changed the retail landscape of America. "Going to the mall" became an activity and a social event. You shop a little, stop at the food court, shop a little more, take in a movie and lug all the purchases to the SUV to take home.
Then came our reorganization recession to slam the door on this shopping activity. We took stock of all that we had purchased and found out we had too much stuff. Consumers have been so scarred by the Great Recession that indulgent impulse shopping won't return full force for years. We have too much debt, we have too much stuff and we realized we need to save more. All these trends have been manifested in recent economic measurements.
Retail sales have been down or flat over the past two years. The only areas that have shown growth have been the technology sector and online retailing. The technology sector has shown strong growth as we all clamor for ever cooler smart phones, app phones, portable game players, flat-screen televisions and tablet computers. Shiny new objects that expand our connectivity and social interaction seem positively irresistible. Online shopping has seen double-digit growth for the past 10 years. We have come to like the convenience of shopping at home; we like the fact that we can shop 24 hours a day from any place in the world and never leave the house.
So, where does this leave the future of shopping?