Alexandra Wilkis Wilson & Alexis Maybank
Founders, Gilt Groupe
These two Harvard MBAs pioneered the online designer sample sale, bringing discounted Vera Wang, Stella McCartney, and Carolina Herrera to your front porch.

Adam Says: "The luminous woven cotton and unusual color make this jacket extremely versatile."

"If time is money, searching online for precisely what you want can save you both."

"Nude pumps are a must. They elongate the legs, make you look thinner, and can be found at every price."

Alexandra and Alexis Say: "In the fashion community, it's important to look the part," says Wilson (far left). When she and Maybank greet customers at events, they "dress to the nines!" Of course, that requires a little planning: Says Maybank, "I'm partial to dresses I can wear to work and then out at night," like this one by Richard Chai. "And I always have high heels, plus a pair of flats for running around." Wilson dresses up black pants with sexy sandals and a Hugo Boss jacket that she'll shed come evening.

Art of the Deal
"In negotiating, you need tenacity and a big smile," says Maybank. "I don't take no for an answer," adds Wilson.

On Wilson: Pants, Michael Michael Kors, $70. Sandals, Chanel. Jacket, Hugo Boss,(originally $795, now $319 on JBracelet, Cara Croninger.

On Maybank: Dress, Richard Chai, (originally $1,175, now $299 on Bangles and cuff, Robert Lee Morris. Shoes, Casadei.

Next: The power color that works as a neutral for day or night


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