In the grand tradition of the Olsen twins—who Matson and Goldmark deem "inspirational"—these teens run
Emi-Jay, the multimillion-dollar hair accessories company that they started out of Goldmark's kitchen in 2009 (i.e., when they were in eighth grade).
Fashion Crush
Matson: "I'm inspired by what's on the runways—especially Givenchy and Céline." Goldmark: "I love everything Chanel."
Favorite Things
Goldmark: "Fun statement jackets." Matson: "I keep my clothes simple but add pop with bags and accessories."
Wouldn't Be Caught Dead In
Bows, ruffles, and ballet flats. "When we first started, we loved a lot of
Gossip Girl looks," says Matson. "But we've matured stylistically since then."
On Goldmark:
Jacket ($745) and dress ($425), Gryphon. Shirt, Sandro, $390, Bloomingdale's; 800-232-1854. Hair tie on wrist, Emi-Jay, $6 for three. On Matson:
Jacket, Figue, $1,400. Shirt, 3.1 Phillip Lim, $450; 212-334-1160. Pants, J Brand, $218. Hair tie on wrist, Emi-Jay, $6 for three. 
