Moisturize your body

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Moisturize Your Body—All of It
Why you're dry: Dry heat, hot showers, harsh detergents, and…forgetfulness? It's true: Eighty percent of us claim to have dry skin, according to Olay, the global skincare brand, but only 43 percent moisturize daily. You do the math.

The fix: "Moisturizer draws water into the epidermis and prevents it from escaping," says Howard Murad, MD, associate clinical professor of dermatology at UCLA. And because they work best on wet skin, new in-shower body lotions—which you use after cleansing, like a conditioner, to hydrate and soften skin—make a lot of sense. They also make it easy to moisturize (or remember) hard-to-reach places like our back and stomach. Most formulas contain a humectant, such as glycerin, to attract water and a concentrated dose of ultraemollient petrolatum to lock it in. The real trick for scientists was getting the stuff to stay on when you rinse. David Canestrari, senior research and development manager for Unilever Skin Global Innovation Center, says that their in-shower lotion (Suave Skin Therapy Skin Conditioner, $3) has a slight positive charge, so it adheres well to skin, which naturally has a slight negative charge. Whatever. It works.)