Cookie says there are three questions everyone should ask themselves when they put on a pair of jeans. Are they comfortable to walk in? Are they too tight in the thighs? Do they come up high enough in the back to cover your goods? "If you can sit down and nothing comes out, that's the pair of jeans for you," she says.
To offer a skinny jean to curvy women, Cookie created the Joy legging style. "Leggings are really popular right now," she says. "We decided to create a denim legging."