Photo: JCrew.com

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When a bride shops for the gown she'll wear on her wedding day, it's not just shopping—it's an experience. At the legendary Kleinfeld store in Manhattan, where TLC's Say Yes to the Dress is filmed, brides want the once-in-a-lifetime couture gowns, the lavish dressing rooms, the tears from Mom—and they're willing to pay for it. Most dresses at Kleinfeld start in the $3,500 range and go up...way up.

But for a bride on a budget—or a bride who doesn't particularly want all the fuss and muss—the options are growing more and more attractive. Thanks to retailers like J.Crew, Ann Taylor, Nicole Miller and Anthropologie, the experience (and price) can really be whatever you want it to be.

Silk tricotine goddess gown, $475, JCrew.com