Justin Timberlake's William Rast Clothing Line
"We've always wanted to get into it," Justin says. "I think there was more actual apprehension for me because, in this day [and] age, you do something, you want it to come across genuine."
Take a tour of Justin's design studio.
The name of the fashion line, which is known for its premium denim, is a tribute to two important men in their lives—their grandfathers. "Trace and I are huge fans of our grandfathers," Justin says. "William is my grandfather's first name, and Rast is his grandfather's last name. So we took the names, and put them together."
Today, Justin is wearing William Rast "Ben" jeans with a New America T-shirt, utilitarian shirt and a dark gray wool blazer.
Want to see more? Justin brought along a few of his favorite items from the spring 2009 collection!
In keeping with this style, the first model is wearing William Rast's black leather jacket with studs and "Jerri" skinny jeans in Rosewood wash.
Every woman should have a good pair of jeans and a leather jacket in her wardrobe, Justin says.
To illustrate his point, a male model pairs the William Rast "Ben" jeans with a flannel shirt and optical wave wool blazer.
What's the inspiration behind these looks? "I'm inspired by our president, and I'm inspired by new leadership," he says. "I'm inspired by the world, and we're expressing it."
Now, that design is a staple of the collection. This model pairs the dark "Ben" jeans with a William Rast leather jacket and New America flag T-shirt.
Watch Trace scout for models around Chicago.
During his search, he found Ellen! Now, she's backstage at The Oprah Show wearing "Jerri" skinny jeans in Hematite wash and a mushroom leather jacket with ruffles.
"You say these jeans are guaranteed to make women's butts look good," Oprah says.
"I stand by that statement," Justin says.
What's the secret? Justin says it's all about the jeans' yoke—the material between the waistband and pockets. "More high-waisted jeans have more distance between the yoke and the waistband," he says.
"You are all up in my yoke," Ali jokes.
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