prep eyelids with primer

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Step 1
To prevent fading and smudging, prep the lids with either an eye primer (like Lancôme Ombre Perfecteur, $23) or a cream-to-powder shadow in a neutral shade (like Neutrogena Skin Soothing Eye Tint in Honey Shimmer, $9). Avoid putting concealer on the lids; it tends to crease.