Tube of mascara

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Mascara
Two coats leave your eyes looking larger, your face more "finished." "Volumizing formulas give you the most bang for your buck because they make lashes appear not just longer and darker but also thicker," says makeup artist Mally Roncal.

Great Bets: Rimmel Max Volume Flash Mascara ($7; drugstores); Lancôme Hypnôse Drama ($25, Lancome-USA.com).