Photo: Ben Goldstein/Studio D

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Lasting Impression: CryBaby
Mascara that stays put for two weeks.

Always glad to add a shortcut to my makeup routine, I was intrigued by CryBaby—a waterproof, semipermanent mascara that's supposed to last at least 14 days. Roni Mallis-Forgione, a technician at Pipino 57 salon in New York City, curled my lashes with a heated curler before painting on a thick gel solution that builds volume, followed by a black paste (an adhesive base and tiny synthetic fibers). Then a small humidifier blew a cool mist over my lashes to set the mascara. Done! Perfectly separated, ultrablack fringe. What a humongous difference tinted lashes make! ($35 to $75; for salons) —Alessandra Foresto