Which is why Stephen Shapiro, a cheerful subversive in casual business attire, comes as a shock to the system: He's making a cottage industry of what he calls goal-free living. (His book is titled—what else?—Goal-Free Living.) If you want to be happy—successful in the broadest sense—he suggests you take your nifty five-year plan and your lifetime to-do list and throw them out the window. And while you're at it, get some air.
Shapiro had a long track record of running motivational workshops for major corporations when he had his epiphany on the road. He had published a book called 24/7 Innovation and was planning to interview business leaders throughout the country for what he envisioned as a sequel. Not far into his research, though, he spotted a pattern: The most fulfilled people were also the most spontaneous and the least goal oriented. Fascinated, Shapiro chucked his agenda and drove 12,000 miles in his techno-wired car (equipped with cellular Internet access, digital recording equipment, and everything else short of an espresso bar), interviewing risktakers and box breakers, and asking for their suggestions about who else he should meet. He spent time with everyone from Doug Busch, a VP and a chief technology officer at Silicon giant Intel, to John T. Martin, then curator of one of the world's only voodoo museums, as well as 148 others thriving in such fields as education, technology, and philanthropy. After learning about the circuitous paths they'd taken, Shapiro was convinced that the key to happiness lies in checking out the detours and back roads, literal and figurative, without fear of changing course. Road maps for life, he believes, might lead to material gain, but there's a good chance that if you follow them unquestioningly, you'll lose yourself.
"I was giving a speech on a cruise ship recently, and the other speaker was a professional athlete," he says. "Her session was on setting goals, and mine was on not setting them. Someone in the audience raised her hand and said, 'I have a question. I've been very good at setting goals and very good at achieving them, and I'm still miserable. Why is that?'"
Give Shapiro a minute, and he'll rattle off the reasons, as he did that day at sea, and as he does almost every day, everywhere he can. "Number one I'm calling 'Whose goal is it, anyway?'" he says. "Most people's goals aren't their own. They tend to be driven by society and family pressure."
Second, he says, when you focus on a goal, "you put blinders on. You lose your peripheral vision and miss out on all the great opportunities around you. Third," he says, hardly pausing for breath, "you're always living for the future. You end up saying, 'I'll be happy when....' You sacrifice today in the hopes that something wonderful is going to happen tomorrow. But it almost never does." Yes, you might win the promotion or bag the trophy, but you rarely feel the lasting satisfaction you'd imagined. "Mountain climbers have a concept called the false summit, where they get to what they think is the peak and then they realize they're only at the bottom of an even bigger mountain," Shapiro says. "That's what happens with goals. You're constantly chasing them. The fourth issue is that you're courting failure." Meaning, he says, you become attached to one outcome, and even if you get it, reality seldom matches the dream in all its Technicolor splendor.
Next: How to be goal-free without being aimless
"Goal-free living isn't about being aimless or saying, 'Oh, this is getting tough. I've got to stop,'" Shapiro contends. "It's about being passion-driven in the moment, while knowing you can change course." It's also about "getting out, playing, and trying lots of new things." You can't find out what you love to do by sitting and thinking about it, he says; you must experience it.
Intel's Doug Busch, for instance, started off picking fruit during college, then maintained machinery in a poultry processing plant. "Most people think that's pretty low-end, but he actually loved it, and realized the reason was that he wanted to work with his hands," Shapiro says. "So he went back to school and became a mechanical engineer." Next, he got a job at Intel and grew more interested in other aspects of technology, eventually growing into his current position. "This is meandering with purpose," Shapiro says. "When you're living a life of passion, you're almost always making a contribution.
"Let's say you'd like to be a healer," he says. "You can move down the road to medical school but look around and see that maybe you don't want to be a doctor after all. Maybe you want to be a nurse, or work with the elderly, or start a charity. You don't lock yourself in."
If, like me, you are a goalaholic, you can't be expected to quit cold turkey, nor do you need to. "The question is, do you have the right goals, and are you relating to them the right way?" Shapiro says. Some people abuse goals "as a way of escaping from being present. They distract themselves by looking ahead. I'm much more into enjoying every single moment for what it is and allowing things to unfold." He suggests thinking in terms of aspirations (work in the visual arts) rather than goals (get a painting into a specific gallery by date X) because they give you pleasure today and are more broadly defined.
Even corporations—in fact, especially corporations, Shapiro tells his clients—suffer from rigid planning. No one can foretell how the world will look in just a few years—witness the quick burst of the dot-com bubble. His biggest beef is with the popular institutional concept of goals that are SMART: specific, measurable, achievable, results oriented, and time based. The idea that you'll know right away whether you've succeeded or failed is misguided and crippling: "Not only have you set yourself up for failure but you've put a time limit on everything," Shapiro says.
His antidote to the pain of a failed goal is to step back and ask yourself whether you defined the desired outcome too narrowly and whether you tried to control the uncontrollable. "Life is unpredictable," he says. "So give up control. Create many paths. And play hard."
Above all, trash the "If I don't succeed by Tuesday, I'm a loser" mentality. "You know what?" he says merrily. "I'm not going to be done with what I'm doing till I'm dead. Sometimes I think of things so audacious they couldn't come true, so I just keep playing with them. It's really about applying creativity to every aspect of your life."
And that, if you'll excuse me, sounds like a worthy goal.
Your Happiness Plan