Order Them the Thing They Love Without the Thing They Hate
They adore martinis but not the olive. They're mad for olives but not the pimento. They long for flowers, but not baby's breath. In all these cases, when you show up—or send over—the thing that they usually have to special order (or fix, by picking out the all-too-often-always-included unwanted additions), you're effectively making what some people might call a little dream come true. (Other people, myself included, believe that there is no such thing as a little dream. Dreams are all one size—larger than life.)
Published 08/12/2013
