Teddy Grahams for dinner, anyone? Last month Nabisco's Honey Maid debuted their new "This Is Wholesome" campaign with a series of ads featuring mixed-raced, same-sex, single and punk-rock parented families, with a voice over announcing, "No matter how things change, what makes us wholesome never will." Reactions to the ad included the outrage and vitriol that have become sadly predictable—but the way Honey Maid responded to the people who didn't agree with the campaign's message is a lovely little reminder about the best way (artfully, and with love) to put hate and anger in perspective.

Published 04/04/2014

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