How an Apple Cake Saved This Woman's Home
Logan got to work slicing, peeling and spreading the word. Within a few days, she'd sold 42; two weeks later, after the media (including Today and CNN) got wind of her story, her total was 900—for $36,000, more than enough for the down payment on her loan.
Logan's Mortgage Apple Cakes is now a thriving business. Instead of planning for retirement, Logan is baking day and night in a rented commercial kitchen. Eventually, she hopes to use her profits to save the home of one stranger per month. In the meantime, she's added an apple rum upside-down cake and a vegan version of her signature confection to her repertoire. "Apples saved my home," she says, "so apples are what I work with."
Her advice on starting a business: "At 4 A.M., when you're so tired that your head almost hits the table, it's essential to be doing something you really love."
The best thing about being her age: "When I was younger, I might have been too embarrassed to swallow my pride and ask people I know to buy my products. But I taught my children to never be ashamed of hard, honest work. Now I can take my own advice."