Getting Married: The Strategic Approach
Five years ago, Rachel launched her consulting business, FindAHusbandAfter35.com, in Denver and began teaching clients the same principles she'd used in packaging products such as Evian water (she once served as that company's marketing manager) and Carolee jewelry. "I'm treating singleness as a marketing issue," says Rachel, who calls her program a "strategic plan" in which the woman is the "product" to be advertised. "My program is for the woman who is sick of wallowing in why she's single. The point is that she is—and what will she do about it? What I'm offering her is an objective business perspective." But doesn't it seem a tad contrived to market a human being? "If you were looking for a job, you could call it 'contrived' to put your résumé online, ask friends for leads, and buy a new interview suit," she writes. "But you'd do it—because you'd be more likely to find a job.... Why is it different with trying to find a husband?"
This from a wife (and now mother of three) who met her husband 11 years ago using her own step number 12—"Event Marketing: Throw a Program Party!" which means creating a "strategic networking event" to showcase yourself. "I felt so fortunate to have found my husband and to be so happy, I wanted my single friends to have the same experience," Rachel writes.
As her company succeeded—"at least 80 percent of my clients have gotten married within 12 to 18 months of hiring me," she says—word spread. She then took her act on the road with seminars (topic: Marriage 911) and now claims that while a husband is not a panacea, she can tell you how to find a good one faster than you can spell Tiffany princess-cut diamond.
The day I catch up with Rachel at Manhattan's Harvard Club, I've come to see whether she can convince me, the former chubby chick with the Afro, that her techniques will work. I sashay in wearing a fire-engine-red dress (in her chapter titled "Packaging: Create Your Best Look," she suggests ditching all that black for a color that will differentiate me from the 32 million other single women my age—30—and older). Perhaps because she's already married, she can justify her black suit, Jackie O chic as it is. Our quick phoner the previous day—we were two strong gusts of energy spinning toward each other—immediately becomes, upon meeting, a whirlwind exchange of chatter and laughter that draws glances from a few blue bloods around us. Rachel, who enunciates each of her syllables with English-teacher perfection, oozes intensity with every gesture she uses to punctuate her rapid-fire statements. She whisks me to an empty sitting room, seldom shifts her gaze from me as she listens to my dating history, then insists, as the pitch of her voice climbs, that The Program can rescue me. "When you sign up 100 percent for anything—whether it's losing weight, finding a job, or quitting an addiction, I have no doubt that it becomes a challenge you can rise above," she tells me. "I've seen what the power of focus can do for a woman who's committed not just in words but in action."
Next: The first of Rachel's 15 simple steps towards the altar