Why Howard Schultz Doesn't Believe in Luck

Season 4 Episode 435
Aired on 12/08/2013 | CC tv-14
In the mid-'80s, Howard Schultz left a small Seattle coffee company called Starbucks to start his own vision of what coffee should be. After being turned down more than 200 times by investors, Howard finally raised enough money to open the first Il Giornale location, a coffee bar inspired by the neighborhood espresso bars he visited in Italy. Then, Howard says, the owner of Starbucks approached him to say he was selling Starbucks. Watch as Howard tells Oprah about that moment and reveals why he thinks he got lucky—even though he doesn't believe in luck.

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