How Whole Foods' John Mackey Awoke to a New Way of Doing Business
PAGE 7
Over the last five years, together with a number of influential business and thought leaders, Raj and I have pursued our shared calling of changing the way business is thought about, taught, and practiced through our work in the Conscious Capitalism movement. In 2009, Raj cofounded the Conscious Capitalism Institute, which has now merged into Conscious Capitalism, Inc. (www.ConsciousCapitalism.org), a nonprofit of which we are both trustees. Our shared passion for the extraordinary potential of a more conscious form of capitalism makes it only fitting that we write this book together.
Our primary purpose in writing this book is to inspire the creation of more conscious businesses: businesses galvanized by higher purposes that serve and align the interests of all their major stakeholders; businesses with conscious leaders who exist in service to the company's purpose, the people it touches, and the planet; and businesses with resilient, caring cultures that make working there a source of great joy and fulfillment. We truly believe that this will lead to a better world for all of us. Together, business leaders can liberate the extraordinary power of business and capitalism to create a world in which all people live lives full of purpose, love, and creativity—a world of compassion, freedom, and prosperity. This is our vision for Conscious Capitalism.
Reprinted by permission of Harvard Business Review Press. Excerpted from Conscious Capitalism: Liberating the Heroic Spirit of Business. Copyright 2014. Harvard Business Publishing Corporation. All rights reserved.
Our primary purpose in writing this book is to inspire the creation of more conscious businesses: businesses galvanized by higher purposes that serve and align the interests of all their major stakeholders; businesses with conscious leaders who exist in service to the company's purpose, the people it touches, and the planet; and businesses with resilient, caring cultures that make working there a source of great joy and fulfillment. We truly believe that this will lead to a better world for all of us. Together, business leaders can liberate the extraordinary power of business and capitalism to create a world in which all people live lives full of purpose, love, and creativity—a world of compassion, freedom, and prosperity. This is our vision for Conscious Capitalism.
Reprinted by permission of Harvard Business Review Press. Excerpted from Conscious Capitalism: Liberating the Heroic Spirit of Business. Copyright 2014. Harvard Business Publishing Corporation. All rights reserved.
