How Whole Foods' John Mackey Awoke to a New Way of Doing Business
Our primary purpose in writing this book is to inspire the creation of more conscious businesses: businesses galvanized by higher purposes that serve and align the interests of all their major stakeholders; businesses with conscious leaders who exist in service to the company's purpose, the people it touches, and the planet; and businesses with resilient, caring cultures that make working there a source of great joy and fulfillment. We truly believe that this will lead to a better world for all of us. Together, business leaders can liberate the extraordinary power of business and capitalism to create a world in which all people live lives full of purpose, love, and creativity—a world of compassion, freedom, and prosperity. This is our vision for Conscious Capitalism.
Reprinted by permission of Harvard Business Review Press. Excerpted from Conscious Capitalism: Liberating the Heroic Spirit of Business. Copyright 2014. Harvard Business Publishing Corporation. All rights reserved.