Jason Russell: Why the Kony 2012 Phenomenon Was Like a Tsunami

Season 2 Episode 213
Aired on 10/07/2012 | CC
Within 24 hours of its release online, the Invisible Children documentary Kony 2012 had more than a million views. In a week, it reached 100 million. Filmmaker Jason Russell says that what started as a wave became a tsunami. Watch as he explains what was going through his mind when the film became a phenomenon.