Piers says he owes his achievement to his parents' sacrifice, devotion and hardworking example. "We grew up in a country pub," he says. "My parents ran the pub and I used to, at the age of about 6 or 7, used to help them do what we call the bottling up. So when all the people have been in the night before drinking away, they obviously had empty bottles, which I had to ferry away, and [I would] bring in new ones from the cellar.
"When I went to school at age 6, down at the primary school down at the end of the road, I used to smell of alcohol. So eventually my mother was summoned down by the head teacher and they said, 'Mrs. Morgan, there's a slight problem. Your 6-year-old son is smelling as if he's intoxicated!'"