Before Heather had her daughter, she kept a blog that she says had about 30 readers. The week she gave birth, she says she noticed a spike in her traffic and a new audience of moms looking to connect. She chronicled her experiences breastfeeding and her bout with postpartum depression. She says her blog became her lifeline. "So many women reached out to me to let me know that they had gone through the same crises and come out the other side," Heather says. "It was the hope that they gave me that pulled me through."
Heather's blog, Dooce.com
, became so popular that she's been called the "mother of all bloggers." The site brings in a reported $40,000 a month in advertising and has become the family business. "I think people are really hungry for that honesty," Heather says.